A Google Ads agency that pays for intent, not traffic

Enough to get meaningful data on your core services, which depends on what clicks cost in your category and area. A narrow budget spread over every service learns nothing. We look at real cost-per-click estimates for your searches and what a job is worth, start with the campaigns most likely to pay back, and expand once cost per booked call is proven. Ad spend is paid directly to Google from your account.

Ads can show within a day of launch and calls often start in the first week. The first four to eight weeks are a learning period: we cut wasted searches, test ads and let bidding learn from clean conversion data. Accounts usually become more efficient over the following months, as long as tracking is accurate and someone keeps reviewing search terms.

Google Ads Search campaigns charge per click and let you choose keywords, ad wording and landing pages. Local Services Ads charge per lead, appear at the very top with a Google badge, and send people to a profile instead of your site. They are open only to certain service categories. Where a business qualifies, running both usually covers more of the page.

Sometimes, but rarely as the first campaign. Performance Max relies on automation and needs reliable conversion data to aim well. Without it, spend can drift to placements that do not produce bookings. We usually launch with Search, get tracking and CRM outcomes flowing, then test Performance Max with brand exclusions and clear conversion goals, and keep it only if cost per booking holds up.

Yes. Capture Marketing manages your account through a manager connection, and the account itself stays in your name, along with its history, conversion actions, audiences and landing pages hosted on your domain. If you leave, we remove our access and everything we built stays with you, so a new manager or your own team can pick up exactly where we stopped without rebuilding.

Usually yes, if competitors are bidding on it or if Google shows other businesses when people search your name. Brand clicks tend to be cheap and convert well, and the campaign protects the top of the page. We keep brand campaigns separate so they do not inflate the results of your non-brand campaigns in reporting.