Skip to content
Social Media Management

Social media management, filmed and run in house

Your real work, posted weekly.Your inbox, answered daily.

Capture Marketing plans, scripts, films, edits, posts and replies for you, so your social channels show the actual people and work behind your business. Every month is judged by the enquiries it starts, not the likes it collects.

Book a strategy call See our results
The quiet profile

Buyers check your feed before they call, and most feeds go quiet.

A homeowner choosing a contractor, a patient choosing a clinic, a family choosing a builder: almost all of them open your Instagram or Facebook before they reach out. If the last post is from spring, or the grid is stock graphics and holiday greetings, the business looks smaller and less active than it really is.

The usual fix does not stick. An owner posts for three weeks, a busy season hits, and the account stalls. Or a freelancer posts templates that could belong to any company in the city. Neither shows the crew, the clinic, the finished project or the person a buyer will actually meet, and neither answers the DM that came in on Saturday night.

Video production

Video that stops the scroll.

We plan, shoot and edit short-form video ads and content for your brand, then put them in front of the right people.

Watch the work

Hover a video to play it on a computer. On your phone they play as you scroll.

@capturexmarketing
A quick peek at what we've been up to
VIP Private Sale Event
27 Acres on the King and Vaughan Border. Off-Market.
Product film for a specialty retail brand
How social works now

What social media management should cover for a local business today.

Social media management is more than scheduling posts. For a service business it is a monthly loop: plan around buyer questions, film real content, publish consistently, answer people quickly and measure what turns into enquiries.

What does a social media manager actually do?

A full service covers five jobs. Strategy decides which platforms, which topics and what each post should make a viewer do next. Production scripts, films and edits the content. Publishing handles captions, hashtags, timing and stories. Community management answers comments and direct messages, which is where most enquiries start. Reporting ties it together with reach, saves, profile visits, link clicks and conversations started. Many providers only do publishing and design, which is why so many feeds look busy and produce nothing. When you compare options, ask who films, who replies and how results are measured.

Which platforms matter for GTA service businesses?

Instagram and Facebook still reach the widest local audience for home services, clinics and real estate, and Facebook groups matter in many GTA neighbourhoods. TikTok is worth it when your buyers skew younger or your work is visual enough to stop a scroll, such as renovations, aesthetics treatments or new homes. LinkedIn is the right home for professional services, developers and B2B suppliers. YouTube Shorts lets you reuse vertical video at no extra production cost. Two platforms done properly beat five done badly, so the choice should follow where your buyers already spend time.

Why short-form video carries most of the reach

Instagram, Facebook, TikTok and YouTube all push short vertical video to people who do not follow you yet, while static posts mostly reach existing followers. That makes reels the main way a local business gets discovered on social. The format rewards a clear hook in the first seconds, captions for people watching on mute, and a real subject: a before and after, a walkthrough, a quick answer from the owner. Polished studio footage is not required. Steady, well lit, well edited clips of your actual work perform because they look like the thing a buyer is about to pay for.

How often should a business post?

Consistency matters more than volume. For most local businesses, a few strong posts a week plus regular stories keeps the account active and gives the platforms enough to work with. Posting every day with weak content tends to lower engagement, and long gaps reset the momentum you built. The practical way to stay consistent is batching: plan a month of topics, film them in one session, and schedule the edits ahead. That way a busy week on the job site or in the clinic never empties the calendar.

Measuring social media by enquiries, not likes

Likes and follower counts are easy to grow and hard to bank. The numbers that matter for a service business are profile visits, link clicks, DMs that turn into conversations, and the calls or bookings that started on social. Getting those numbers means tracked links on your profile, a CRM or inbox that tags where a lead came from, and a quick reply process so interest does not go cold. A useful monthly report shows which topics started conversations, which posts deserve ad budget, and what to film next month.

By focus area

What we film and post in each of our four niches.

Construction and trades

Homeowners want proof you show up, work clean and finish. We film job site progress, before and after reveals, crew introductions and short explainers on permits, materials and timelines. Owners answer common quote questions on camera. Our crew follows site safety rules and PPE requirements, and we avoid filming homeowners' addresses or faces without their consent.

Medical and aesthetics

Patients want to know who will treat them and what the room looks like. We film practitioner introductions, treatment explainers, facility tours and myth versus fact answers. Ontario health colleges set advertising standards, and several restrict testimonials and before and after content, so we plan every post against your college's rules and keep patient privacy out of the frame.

Real estate and development

Buyers follow projects long before they sign. We document construction milestones, model suites, neighbourhood amenities and agent or builder introductions, and turn each listing or release into reels and stories. Advertising rules for registered brokerages in Ontario require the brokerage name to appear clearly, so we build that into captions and graphics from the start.

Professional services

Clients of law, accounting and financial firms buy trust and clarity. We film partners explaining common questions in plain language: deadlines, what to bring to a first meeting, what a process costs in time. LinkedIn carries most of the weight here, with Instagram for local reach. Content is reviewed against your regulator's marketing rules before anything goes live.

Inside the monthly retainer

One team that plans, films and replies for you.

Content strategy and calendar

Platforms, content pillars and a monthly calendar built from the questions your buyers ask before they hire you.

Scripts and hooks

Short scripts and talking points for every video, written so the first line earns the next ten seconds.

Monthly shoot by our crew

Our in-house team films reels, photos and owner pieces at your site, clinic or office, usually in one visit.

Editing and publishing

Captioned, branded vertical edits, posted on schedule with stories in between across the platforms you chose.

Community management

Comments and DMs answered in your voice by real people, with hot leads passed to your team the same day.

Boosting what works

Posts that perform organically are flagged for ad budget, so paid spend goes behind proven content.

The monthly loop

From first call to a feed that runs itself.

  1. Week 1

    Audit and plan

    We review your accounts and the competitors buyers see beside you, pick platforms, and build the first month's calendar and scripts.

  2. Week 2

    Shoot day

    Our crew films a month of content at your location in one visit, plus any clips your team captures on the job.

  3. Weeks 3 to 4

    Edit and launch

    Edits go to you for approval, then publish on schedule while we start answering comments and messages.

  4. Monthly

    Report and refine

    A plain report on reach, conversations and enquiries, then next month's topics built from what worked.

What lands in your account

The files, posts and reports you get every month.

  • Social strategy document

    Platforms, audience, content pillars and posting rhythm, agreed before the first shoot.

  • Monthly content calendar

    Every post, reel and story planned with topic, hook and call to action.

  • Edited short-form videos

    Vertical reels with captions and your branding, sized for each platform.

  • Photo set from each shoot

    Edited stills of your team, space and work for posts, stories and your website.

  • Captions and hashtag sets

    Written in your voice with local terms your buyers actually search.

  • Profile optimization

    Bios, highlights, links and contact buttons set up so visitors know how to reach you.

  • Reply guide

    Approved answers to common questions so DMs get fast, consistent responses.

  • Monthly performance report

    Reach, profile visits, link clicks, conversations started and enquiries traced to social.

  • Raw footage library

    Your original footage stored and handed over, because the content belongs to you.

Proof

Social Media Management results, told by niche.

Client names stay private. The numbers are theirs.

Case study · Plastic surgery clinic1 min read

10+ consultations booked every week

A plastic surgery clinic wanted a full consultation book without waiting on referrals. We built a system that attracts patients and books them automatically. See what a typical week looks like now.

Read the story

Case study · Multiplex builder1 min read

0 to 1 a new brand taken to market

A new multiplex builder with no market presence. We took them from launch day to a full marketing engine. See how the brand was built.

Read the story

Case study · Cleaning company1 min read

3x revenue, on a consistent basis

A Toronto-area cleaning company was competing on price in a crowded market. We changed where customers found them and what they saw first. See how their revenue tripled and stayed there.

Read the story
See all case studies
By city

Social Media Management near you, city by city.

Social media in TorontoServed from our Richmond Hill and Vaughan offices
Industries

Where we apply this most.

Construction & RenovationContractors, renovators and buildersMed Spa & AestheticsMed spas and aesthetic clinicsReal EstateReal estate agents and teamsDentalDental practicesLandscapingLandscaping companiesLaw FirmsLaw firms
FAQ

Social Media Management, your questions answered.

Straight answers on contracts, pricing, ownership and how we work.

Ask us on a call
What is included in social media management?+

A complete service includes strategy, content planning, scripting, filming, editing, captions, publishing, replying to comments and messages, and monthly reporting. At Capture Marketing all of it is done by our in-house team, including the filming, so you are not left sending us photos from your phone. Some providers only schedule posts, so always ask who creates the content and who answers your inbox.

Do you film the content or do we?+

We do. Capture Marketing's crew visits your site, clinic or office, usually once a month, and films a batch of reels, photos and owner pieces in one session. Your team is welcome to send clips from the job between shoots, and we will edit them into the plan. You approve the edits before anything is posted.

Which social media platforms should a local business use?+

Usually Instagram and Facebook, plus one more chosen by audience. TikTok suits visual work and younger buyers, LinkedIn suits professional services and B2B, and YouTube Shorts lets you reuse vertical video for free. Two platforms done well will outperform five done badly, so we pick based on where your buyers already spend their time.

How long does social media take to bring in customers?+

Expect the first month to set the foundation and the next two to three months to build steady reach and conversations. Results come faster when you already have a following, when content shows real work, and when DMs get quick replies. Boosting proven posts with ad budget shortens the timeline further.

Will you reply to comments and DMs for us?+

Yes. Real people on our team reply in your voice using an approved guide, and anything that looks like a lead or needs a judgement call goes to your team the same day. Fast replies matter because many enquiries on social start as a casual question in the inbox, and a buyer who waits a day often books with whoever answered first.

Who owns the accounts and the content?+

You do. Your social accounts stay in your name with us added as managers, and the edited videos, photos and raw footage are yours to keep and reuse on your website or in ads, during and after working with us. Nothing is held back if you decide to move on, and we will help transfer access cleanly.

Works with

Services that work alongside this one.

Video ProductionCommercials, drone footage, short-form reels, ad creative, customer story videos and project films, made by Capture Marketing's in-house crew.Reputation ManagementCapture Marketing builds a review request into every finished job or appointment, helps you reply to every review in your own voice, and keeps your profiles accurate wherever buyers look.Local SEOCapture Marketing gets GTA service businesses into the Google Maps pack and the local results below it.Answer Engine OptimizationCapture Marketing restructures your pages so Google can lift a clear, correct answer straight from your site into AI Overviews, featured snippets and voice results.Generative Engine OptimizationCapture Marketing builds the evidence chat assistants rely on when they recommend a business: mentions on trusted sites, reviews, crawlable pages and facts that match everywhere.

See what a month of real contentcould look like for you.

Book a 30-minute strategy call with a strategist and an engineer. You leave with a diagnosis of what is holding growth back, whether or not we work together.

Book a strategy call Call (647) 540-2725