Electrician Marketing for Residential and Commercial Electrical Contractors
Panel upgrades and EV chargers,on your calendar.
Our team targets the high-value electrical jobs you want with ads, search and a website built around your licence, and our follow-up system replies fast, asks the right questions and books the site visit.
- Video ads and content
- Paid ads
- SEO and local search
- Websites and funnels
- Social media
- Booking systems
Captured from
Video adsContentSEOSocialPaid ads
0 / 6 leads booked
Hover a lead to read their request. Hover or tap the magnet to pull every lead in.
Hover a lead to read the request. Hover the magnet to pull them in.
Marketing for electricians, built around how you earn.
Electrical work ranges from a dead outlet to a full service upgrade, and the gap in job value is enormous. Panel upgrades, EV charger installs, knob and tube replacement and commercial tenant work justify a truck roll; a single switch often does not. Marketing that brings in volume without that distinction keeps your licensed electricians busy on low-margin calls.
Capture Marketing builds electrician marketing around the jobs worth having. Our web and ads teams give each money service its own page and campaign, your ECRA/ESA licence number appears wherever you advertise, and our follow-up system asks for a panel photo and the goal of the project before a visit lands on the schedule. Your electricians arrive knowing what they are walking into.
Real work. Real numbers.Built for electricians.
Capture Marketing sets up our follow-up system around your services, so it collects photos of the panel, the address and the goal, then books the visit with everything your electrician needs.
Electrical leads ask hard questions: amperage, permits, panel brands. Answering each one by phone takes your best electrician off the tools.
The fix: Capture Marketing sets up our follow-up system around your services, so it collects photos of the panel, the address and the goal, then books the visit with everything your electrician needs.
High-value jobs first
Campaigns focus on panel upgrades, EV chargers, pot lights and rewires.
Photos before the visit
Our follow-up system asks for a picture of the panel so your electrician arrives prepared.
Your licence front and centre
Landing pages show your licence and credentials beside the booking button.
Electrical searches name the job
People searching for an electrician usually know what they need: a charger for a new EV, a panel upgrade for a heat pump or addition, pot lights during a renovation. Those specific searches are efficient to target. Commercial searches come from property managers and business owners who need tenant work, repairs or a reliable contractor on call.
Searches we build pages and profiles for
- ev charger installation vaughan
- 200 amp panel upgrade richmond hill
- electrician near me markham
- knob and tube replacement toronto
- pot light installation york region
- commercial electrician vaughan
What we would do, month by month.
- Days 1-30
Licence-ready foundation
We add your ECRA/ESA licence number across the site, ads and Business Profile, build pages for EV chargers, panel upgrades, pot lights, rewiring and commercial work, and set our follow-up system to collect panel photos with every booking.
- Days 31-60
Campaigns by job
Separate search campaigns launch for each money service, with negatives for DIY, parts and job-seeker searches. Meta ads show clean, finished installs to homeowners in the towns you serve.
- Days 61-90
Commercial and repeat work
A commercial and builder intake path is added, review requests start after every job, and we report cost per booked site visit by service so budget moves to the highest-value work.
The services that move the needle for electricians
What a new electrical lead sees, in the first minute.
The follow-up system we build for your electrical business knows your services, areas, hours and the questions you always ask. Every enquiry gets a fast, human-sounding reply, and your team or ours steps in whenever it matters.
- Answers only with information you approve
- Qualifies before anything reaches your calendar
- Every conversation logged, and you can take over any time
Sarah
New lead · just now
Capture Marketing follow-up · replied in seconds
We can. Could you send a photo of your electrical panel? Our electrician can do a site visit Thursday at 9:00am or 1:30pm.Booked: EV charger site visit, Thursday 9:00am
Results in electrical and related work, told without names.
Where electricians lose leads and what to do instead.
Leaving out the licence number
Ontario requires licensed electrical contractors to display their ECRA/ESA licence number in advertising. Missing it looks careless to homeowners and creates a compliance problem. Put it on every page and ad.
Targeting only the word 'electrician'
Broad searches are expensive and mixed in intent. Service and town combinations convert better and cost less.
Quoting panel work by phone
Panel upgrades and chargers depend on the existing service. Phone quotes lead to awkward changes on site. Collect photos first and price from a visit.
The numbers you will see every month.
Cost per booked site visit, by service
Shows which services are worth more budget.
Share of leads for high-value work
Tracks whether the mix is moving toward panel, charger and rewiring jobs.
Average job value by campaign
Connects each campaign to revenue, not just lead count.
Calls and requests from the Business Profile
Measures the map listing, often the busiest free channel an electrician has.
See what we would build for your electrical business.
Book a strategy callElectrical marketing questions, answered.
Straight answers on contracts, pricing, ownership and how we work.
Can Capture Marketing focus on EV charger and panel upgrade leads?+
Yes. Capture Marketing builds separate campaigns and landing pages for each money service, such as EV chargers, panel upgrades and pot lights.
Will you promise prices or permit timelines to customers?+
No. We share only what you approve and book a visit for anything that depends on the site.
Can leads send photos of their panel?+
Yes. Leads can send photos by text or chat, and they are attached to the booking for your electrician.
Do electricians in Ontario need to show their licence number in ads?+
Yes. Licensed electrical contractors in Ontario are required to display their ECRA/ESA licence number in advertising, including websites, vehicles and online ads. Capture Marketing adds it to every page, ad and profile we manage and checks it during each campaign review, so nothing goes live without it.
How important is Google Business Profile for an electrician?+
Very. Many homeowners pick an electrician straight from the map results without visiting a website. Correct categories, a defined service area, services listed individually, regular photos of real work and steady reviews all affect how often you appear. Capture Marketing manages the profile as an active channel and reports the calls it produces.
Can you help us win more commercial and builder work?+
Yes. Commercial clients and builders look for reliability, insurance and capacity rather than a quick fix. Capture Marketing builds pages for tenant improvements, service calls and new construction, runs targeted search campaigns, and adds an intake path that asks about property type, scope and schedule before booking a walkthrough.
How do you market EV charger installation?+
EV charger buyers are researching a planned purchase, often right after buying the car. We build a dedicated page explaining the site visit, panel capacity check and permit process, run search ads on charger installation terms by town, and our follow-up system asks for the panel photo and parking location before booking.
Built for businesses that live on appointments.
Each industry has its own page showing the work we do, the leads we bring in and how they get booked. Find yours.
Home Services
Trades that win on speed: the first company to call back gets the job.
Health & Wellness
Clinics and practices that run on a full appointment book.
Professional Services
Firms where one booked consult is worth thousands.
Lifestyle & Auto
Studios, gyms and shops that sell visits, memberships and repairs.
More electrical work,without more admin.
Book a strategy call. We will show you where electricians in your area are losing leads today and what Capture Marketing would build for you.