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Marketing for Accountants and Mortgage Brokers in the GTA

Discovery calls withprospects who are ready.

Our team brings in people looking for mortgages, planning and tax help through search, content and ads, and our follow-up system asks your qualifying questions and books the discovery call.

  • Video ads and content
  • Paid ads
  • SEO and local search
  • Websites and funnels
  • Social media
  • Booking systems
New leads+0

Captured from

Video adsContentSEOSocialPaid ads

0 / 6 leads booked

Hover a lead to read their request. Hover or tap the magnet to pull every lead in.

Hover a lead to read the request. Hover the magnet to pull them in.

Financial Services

Marketing for mortgage brokers, advisors and accountants, built around how you earn.

Accounting and mortgage clients are slow to switch and loyal once they do. A small business that moves its books to you may stay for a decade, and a mortgage client returns at every renewal and refers family. That lifetime value justifies careful marketing, but the buyer is cautious, compares quietly and is put off by anything that sounds like a sales pitch.

Capture Marketing writes for that buyer. Service pages explain what you do, who it suits and how the first meeting works, in plain language. Campaigns follow the calendar: tax season and fiscal year-ends for accountants, the spring market and renewal windows for brokers. Our follow-up system books discovery calls using approved wording only and gives no financial advice, consistent with FSRA and CPA Ontario expectations.

Financial Services

Real work. Real numbers.Built for mortgage brokers, advisors and accountants.

Capture Marketing replies in seconds, in a calm, plain voice, answers process questions and books the call before they compare anyone else.

The problem

Financial leads are cautious. They enquire, then disappear while they compare, and a slow reply reads as a slow advisor.

The fix: Capture Marketing replies in seconds, in a calm, plain voice, answers process questions and books the call before they compare anyone else.

Qualified discovery calls

Our follow-up system asks about goals, timing and situation before anything lands on your calendar.

Compliance-aware wording

Replies follow the wording you approve and never give financial advice.

Renewal and tax-season campaigns

Seasonal campaigns target renewals, RRSP season and tax deadlines.

How your buyers search

Searches tied to deadlines and life events

Accounting searches rise before tax deadlines and around business year-ends, and small business owners often search for a specialty such as corporate tax, bookkeeping or a specific industry. Mortgage searches follow renewals, first home purchases, refinancing and self-employed income. Many searchers also want an advisor who speaks their language and understands their situation.

Searches we build pages and profiles for

  • accountant richmond hill small business
  • corporate tax accountant vaughan
  • bookkeeping services markham
  • mortgage broker near me
  • mortgage renewal broker toronto
  • self employed mortgage ontario
Your first 90 days

What we would do, month by month.

  1. Days 1-30

    Clarify the offer

    We define the client types you want, build pages per service and client type, review copy for FSRA or professional body requirements, and set up our follow-up system to book discovery calls.

  2. Days 31-60

    Calendar campaigns

    Search campaigns are timed to tax season, year-ends or renewal windows, and retargeting reaches people who read a service page but did not book. Every enquiry is answered in seconds in a calm, plain voice.

  3. Days 61-90

    Referrals and retention

    Referral requests to happy clients, renewal reminder sequences for brokers and a simple newsletter go live. We report discovery calls and new clients by service.

Lead follow-up

What a new financial services lead sees, in the first minute.

The follow-up system we build for your financial services business knows your services, areas, hours and the questions you always ask. Every enquiry gets a fast, human-sounding reply, and your team or ours steps in whenever it matters.

  • Answers only with information you approve
  • Qualifies before anything reaches your calendar
  • Every conversation logged, and you can take over any time

Sarah

New lead · just now

Sample chat
My mortgage renews in 4 months. Can you find a better rate?

Capture Marketing follow-up · replied in seconds

We can look at that with you, Sarah. A short discovery call covers your current terms and goals. Would Monday at 12:00pm or Tuesday at 6:00pm work?

Booked: renewal discovery call, Monday 12:00pm

Mistakes we fix

Where mortgage brokers, advisors and accountants lose leads and what to do instead.

'Full service' positioning

A firm that does everything for everyone is hard to remember and hard to rank. Lead with the client types and services you want most.

Rate-led mortgage ads

Advertising a specific rate draws rate shoppers and creates compliance risk when rates move. Lead with process, access to lenders and expertise instead.

Going quiet between deadlines

Clients choose advisors months before they need them. Stay present with useful updates so you are the obvious call when the deadline arrives.

What we report

The numbers you will see every month.

1

Discovery calls booked

The first measurable step toward a new client relationship.

2

Discovery call to client rate

Shows whether the right prospects are booking.

3

Cost per new client by service

Tax, bookkeeping and mortgage clients carry different lifetime value.

4

Renewal and referral bookings

Tracks revenue that comes from existing relationships.

See what we would build for your financial services business.

Book a strategy call
FAQ

Financial Services marketing questions, answered.

Straight answers on contracts, pricing, ownership and how we work.

Ask us on a call
Do you give financial advice to our prospects?+

No. Our follow-up system uses wording you approve, answers process questions and books a discovery call. Advice comes from you.

Can Capture Marketing run renewal and tax-season campaigns?+

Yes. Capture Marketing plans campaigns around renewals, RRSP season and tax deadlines.

Can you qualify prospects by income or loan size?+

Yes. Our follow-up system asks the qualifying questions you set and routes or declines leads that fall outside them.

How should an accounting firm market itself?+

Start by choosing the clients you want, such as owner-managed corporations, trades, medical professionals or newcomers, and build pages that speak to their situation. Search visibility for those services, clear explanations of how engagements work and timely follow-up do more than generic advertising. Capture Marketing builds that structure and books consultations automatically.

Are there advertising rules for mortgage brokers in Ontario?+

Yes. FSRA oversees mortgage brokerages and agents in Ontario, and advertising must include the brokerage name and licence number and must not be misleading. Capture Marketing builds these details into every page and ad, avoids rate promises that may change, and has the brokerage approve copy before it runs.

Do accountants need SEO?+

If you want clients beyond referrals, yes. Business owners search for accountants by service, industry and location, and many compare websites before calling anyone. SEO puts your service pages in those results. Capture Marketing focuses on the services and areas you want to grow, rather than broad terms that bring the wrong enquiries.

Can marketing help a firm specialise in one niche?+

Yes, and it often works better than general positioning. A firm known for serving dentists, contractors or real estate investors can build pages, content and campaigns aimed at that group, which ranks more easily and converts better. Capture Marketing helps choose the niche based on your current clients and builds around it.

More financial services work,without more admin.

Book a strategy call. We will show you where mortgage brokers, advisors and accountants in your area are losing leads today and what Capture Marketing would build for you.